Our purpose at Waywords Journals is to awaken people to the power of journaling as a positive choice to achieve chosen outcomes.

Our guided journals help make journaling easier and more effective


I’m Maria Burke, Founder of Waywords Journals. I am a fan of taking small steps to deliver big results. Curiosity whilst working as a Pharmacist then running various other businesses and later as an Executive Coach and Business Mentor led to the realisation that writing down challenges, thoughts, experiences and reflections, packs a powerful punch in terms of providing personal well-being benefits and achieving business results.

My first book, The Formula-How to live your very best life, was an Irish Times bestseller. This book has now been expanded into a workbook and journal and contains straightforward tools to help design the life you want – with clarity and with less stress.

I’m at heart an entrepreneur, love being outdoors and I relish a challenge.  After studying Pharmacy in Trinity College Dublin I opened three retail pharmacies where, as well as learning how to run a business, I came to realise that everyone needs help with life at various stages. And, we all cope differently.

Even though different tools work for people there are certain practical steps everyone can take to make life easier, cope with stress and bounce back from challenges.

I hold an Advanced Diploma in Executive Coaching and a Certificate in Cognitive Behavioural Therapy. I founded Waywords Journals to communicate the benefits of journaling because journaling is a wellbeing resource that offers a high ROI. The benefits far outweigh the time and effort put in. This applies to goal setting, happiness, mental wellness – and much much more.

I love business and my career has given me the opportunity to gain direct commercial experience of every phase in the business model, from concept generation, entity establishment and business funding, to business disposal.

I successfully sold four businesses two retail and one each wholesale and online and was lucky enough to work with leading international health and beauty brands, including St Tropez, Smashbox Cosmetics, Yes to Carrots, Neal’s Yard Remedies and has also worked with OPI, Oilily, Sanctuary, Rembrandt Oral Care, Proactiv, Sheer Cover and many more leading global brands.

As a coach and mentor I partnered with clients to deliver success in multiple sectors including health, beauty, pharma, education, food, fashion, finance, tech and legal. Clients include leaders from, HSE, Royal College of Surgeons, Blackrock Clinic, Sienna-X, Fixx Coffee, to name a few. I was a member of Enterprise Ireland’s business mentor panel for two years. At EI, I enjoyed working with start-up and scaling companies. The role included advising on pricing and launch strategy, route to market, branding, marketing and internationalisation.

Everyone benefits from using life-tools to navigate life.

I have found joy in helping others improve clarity, focus, goal achievement and general wellness throughout my career. Our journals at Waywords Journals are designed to guide you to your own chosen outcome through writing.